A one-day summit focused on the convergence of strategic communication and social media
April 8 2010, 8:00 AM - 4:45 PM
75$ Professionals, 10$ Students
Marquette University Alumni Memorial Union 1442 w. Wisconsin Avenue Milwaukee, Wi 53202Post-event Tweetup will be hosted at CLEAR in InterContinental Milwaukee (@InterConMKE).
All net proceeds will be contributed to a MU PRSSA scholarship for educational opportunities
Christine Beuchert
Christine Beuchert serves as the director of Ecommerce and performance marketing for Marcus Hotels and Resorts. She has marketed travel for most of her career, having worked at Funjet Vacations, Trisept Solutions and Marcus Hotels & Resorts. She currently oversees Marcus Hotel’s online marketing and distribution efforts, including social media, for their portfolio of hotels, restaurants and spas. She regularly works with national hotel brands including Hilton, Starwood and InterContinental.
Building Community and Driving Local Business with Social Media
Faced with marketing a portfolio of hotels, restaurants and spas on a limited budget, Marcus Hotels is finding its way to the right mix of PR, social media and online marketing for targeting a local market.