A one-day summit focused on the convergence of strategic communication and social media
April 8 2010, 8:00 AM - 4:45 PM
75$ Professionals, 10$ Students
Marquette University Alumni Memorial Union 1442 w. Wisconsin Avenue Milwaukee, Wi 53202Post-event Tweetup will be hosted at CLEAR in InterContinental Milwaukee (@InterConMKE).
All net proceeds will be contributed to a MU PRSSA scholarship for educational opportunities
Casey Kohner
Casey Kohner is the Online Marketing Manager for Wisconsin-based Trek Bicycle, a global leader in bicycle design and manufacturing with a broad range of bicycles and cycling products under the Trek, Gary Fisher, and Bontrager brand names. Casey’s past roles include managing Trek’s B2C e-commerce operations and marketing, and his current primary responsibilities involve global social media strategy, email marketing, and analytics.
How Trek Bicycle used SM to amp its brand and raise $1.5M for cancer research.
Trek has a rich tradition of partnering with Lance Armstrong to outfit him with custom-painted bikes, starting with the "Sabreline" Project One bike Lance briefly rode during the 2002 Tour de France. For the rest of his career - and even after retirement - Lance has more or less ridden Project One painted bikes. That's why after he announced his intention to return to professional cycling in 2009, it was natural for Trek's Creative Group to begin working on a new set of custom-painted bikes for Lance. What happened next will be the subject of this presentation.