A one-day summit focused on the convergence of strategic communication and social media
April 8 2010, 8:00 AM - 4:45 PM
75$ Professionals, 10$ Students
Marquette University Alumni Memorial Union 1442 w. Wisconsin Avenue Milwaukee, Wi 53202Post-event Tweetup will be hosted at CLEAR in InterContinental Milwaukee (@InterConMKE).
All net proceeds will be contributed to a MU PRSSA scholarship for educational opportunities
Mo Moorman
Mo Moorman is the director of public relations at Kenosha, Wisconsin-based Jockey International, Inc. As a business-savvy marketer with a passion for communications and strategic execution, Mo has held marketing and public relations positions supporting a host of recognizable consumer brands including Home Depot, United Airlines, Schwinn Bicycles and Jockey, among others. Ask him about his experiences of setting tooth brushing world records, launching a brand in China, or creating 300 million impressions from an online dance contest... of people in their underwear!
Leveraging PR for big brands and how social media is changing the game.
Public Relations continues to be one of the most powerful marketing communication functions for any brand. That hasn’t changed. What has changed is the number of tools and disciplines involved for today’s PR pro, and leading the charge for this is social media in all its forms. Mo Moorman will share his experiences and observations regarding the use of Public Relations to support big brands and offer insights as to how social media can be strategically integrated with any company’s communications initiatives.