A one-day summit focused on the convergence of strategic communication and social media
April 8 2010, 8:00 AM - 4:45 PM
75$ Professionals, 10$ Students
Marquette University Alumni Memorial Union 1442 w. Wisconsin Avenue Milwaukee, Wi 53202Post-event Tweetup will be hosted at CLEAR in InterContinental Milwaukee (@InterConMKE).
All net proceeds will be contributed to a MU PRSSA scholarship for educational opportunities
- 8:00 - 8:30 am
- Registration
- 8:30 - 8:40 am
- Al Krueger / Sara Meaney / Dean Lori Bergen Welcome / Introduction
- 8:40 - 9:20 am
- Tim Blair Morning Keynote: From Experimentation to Implementation: IBM's Communications Evolution
- 9:30 - 10:10 am
- Jason Kitzler Retiring the word doc: How social media killed the press release
- Tim Cigelske The Raynor Library Rave, and other adventures in higher ed social media
- 10:20 - 11:00 am
- Denise Mckee Creating Brilliant video content for social media and why it matters
- Jeff Carrigan Getting a job: social media know-how is good, but mom's advice is even better.
- 11:10 - 12:00 pm
- Amber Naslund Community isn't a buzzword. It's a business strategy.
- Casey Kohner How Trek Bicycles used SM to Amp its Brand and raise $1.5 million for Cancer Research
- 12:00 - 1:00 pm
- Lunch
- 1:00 - 1:40 pm
- Al Krueger + Sara Meaney Building a holistic PR+Social Media program to get results
- 1:50 - 2:30 pm
- Sarah Evans HOW (and why) TO stand out in an online world
- Tarik Moody How Radio Milwaukee uses social media to build community around diverse music for a diverse city
- 2:40 - 3:20 pm
- Christine Beuchert Building community and drawing local foot traffic with social media
- Mo Moorman Leveraging PR for big brands and how SM is changing the game
- 3:30 - 4:10 pm
- Media Panel Using social media to build real relationships with members of the media
- Andrew Wintheiser Search + Social: How social media is changing search engine marketing
- 4:20 - 5:00 pm
- George Wright Afternoon Keynote: Creating a viral sensation - inside story on Will it Blend
- 5:00 - 7:00 pm
- Tweetup @ InterContinental Milwaukee Hotel